Ardmore Farmers Market, Ardmore, PA

Market Expansion, Business, Operations and Merchandising

The Market

A market hall with fresh and prepared food vendors in a suburban shopping center.

The Job

The owners of a 1930’s era shopping center on Philadelphia’s tony Main Line wanted to build a larger market hall for 15 fresh food purveyors who had been operating for nearly twenty years in a converted movie theater on the center’s property. An extensive analysis of the merchandising mix, tenants, competition, operating schedule and financial return requirements laid the basis for the new market hall to be developed with an adjacent Trader Joe’s and improved access, parking and visibility. This is an example of a ‘private’ public market that was conventionally developed and financed with no public assistance.