Chattanooga Market, Chattanooga, TN

Strategic Planning, Sustainable Business Operation

The Market

The Chattanooga Market opened in 2002 and quickly became one of the biggest and most popular markets in the south with a mixture of crafts, antiques, farmers and entertainment. Located in a large, open-sided pavilion, it hosts upwards of 300 vendors on Sundays from April to May. The market was successful, but overly reliant on grants and sponsors.

The Job

We provided an operating and financial analysis with recommendations to make the market more self-sustaining within three years. Recommendations were provided to improve the merchandising focus, increase revenues, lower expenses and help management attract more customers. (In collaboration with PPS)