Santa Monica Farmers Market, Santa Monica, CA

Strategic Planning, Design and Layout

The Market

Since 1992, this outdoor farmers market has earned a reputation for outstanding quality and value. Part of a four-market system, the attractive Virginia Park location has about 80% farmers and 20% prepared food vendors.

The Job

This popular market on a corner of Virginia Park felt more like a parking lot than a park. We worked with market organizers, community groups and the city to make improvements to the market that would make it look, feel and function more like a park – simultaneously making it a nicer place for farmers and customers every Saturday. With carefully planned renovations, the market’s setting is vastly improved, more welcoming, accessible and nicely integrated into the ten acre park. (In collaboration with PPS)