Brazil Market Square, Pedra Branca, Florianopolis, Brazil

New Market Square, Market Concept and Vision, Design and Flexible Use Plan

The Job

The developers of a new urbanist town ‘Pedra Branca’ in southern Brazil – wanted help envisioning a market square that would be the central public gathering space that could host farmers markets, craft markets, fairs and special events. We worked with a stakeholder group to layout and design the broader market square area including buildings facing the square, scaled to accommodate indoor markets and other types of complementary restaurants, services and retail that would activate the heart of the new town attracting residents, visitors and students. (In collaboration with PPS)